Meet The Founders

Willow King and Julie Carson were fast friends, but — like star-crossed entrepreneur-lovers — it took a solid decade before the timing was right for them to start a business together.

We're here to reclaim gardening as something that belongs everywhere, and to everyone. We are fed by the imperfect and unpredictable side of gardening. We prefer to garden loose and wild and funky. Sometimes our gardens look magical, and sometimes it's all a mess, and often it's a lot of both. We nibble on our flowers, we dye our stained tank tops in vats of marigolds, we live and learn.


Gardening, like everything, is personal AND political.
We donate a portion of our proceeds to fight racism.

Our Plants

Our artfully curated selection of plants includes many on-trend plants that are not available anywhere else. We work with farmer-florists to make sure the newest and most sought after plants (the gems, shall we say?) are available for your garden.

Our Vision

Together, and with you, we are creating a home for home gardeners. A place to source beautiful plants, inspiration, and advice. A place to wax poetic about the meditative pleasures of weeding, and to get specific about just when exactly we're supposed to trim those fruit trees.

In Pursuit of the Dusty Rose: An Origin Story

Both aspiring gardeners, Willow and Julie started this business because they could not find the unique flowers they were seeing their favorite florists use.

They wanted to plant dusty roses, pale poppies and scarlet sunflowers in their gardens. They wanted to browse, ask questions, get ideas, and shop from the convenience of their homes. They wanted someone to answer their questions about how much water and sun their new plants needed and how long until they should expect blossoms. They wanted Plantgem.