Meet The Founders

Willow King + Julie Carson were fast friends when they met, chasing their babies around Boulder. But, like star-crossed entrepreneur-lovers, it took a solid decade before the timing was right for them to launch a business together.

Spring 2020 has one thing going for it: it's the perfect time for home-gardening. The routine and work of gardening brings us comfort, being able to harvest dinner from our own patio gives us confidence, and cutting flowers from our garden brings us joy. We're in this (garden) together, let's make it beautiful.


Pausing to look at these flowers. That's the point, right?
So beautiful.

Our Plants

Our artfully curated selection of plants includes many on-trend plants that are not available anywhere else. We work with farmer-florists to make sure the newest and most sought after plants (the gems, shall we say?) are available for your garden.

Our Vision

Together, and with you, we are creating a home for home gardeners. A place to source beautiful plants, inspiration, and advice. A place to wax poetic about the meditative pleasures of weeding, and to get specific about just when exactly we're supposed to trim those fruit trees.

In Pursuit of the Dusty Rose, An Origin Story

Both aspiring gardeners as well as long time entrepreneurs, Willow and Julie started this business because they could not find the unique flowers they were seeing their favorite florists use.

They wanted to plant dusty roses, pale poppies and scarlet sunflowers in their gardens. They wanted to browse, ask questions, get ideas, and shop from the convenience of their homes. They wanted someone to answer their questions about how much water and sun their new plants needed and how long until they should expect blossoms. They wanted PlantGem.


What People Are Saying