Casual gardeners and fashion hounds, Julie & Willow set out to create a gardening store that suited their tastes. Curated, unexpected, beautiful plants plus perfect accessories and a friendly vibe.

We scour the world for unique, beautiful plants. We grow them up to a sturdy size and ship them to you from our greenhouses in Florida. We love our plants and ascribe them musical preferences, as you do.

We love to garden (text us your Q's anytime, we also love to chat!), and we believe in the theraputic value of tending the earth (we donate every season to prison gardens and the like, to help everyone have that).